About Veritas AI
The Mission: Save Journalism from AI. Save Journalism with AI.
Journalism is at risk. AI is reshaping attention and monetization online, fundamentally undermining the traditional digital media business model. In 2024, 51% of publishers relied on advertising for the majority of their revenue; by 2025, that figure dropped below 45%.
While global digital ad spend continues to grow, it is no longer flowing to the publishers who create the value. Ad spend inside news content fell 33% between 2019 and 2025.
Veritas AI was founded to reverse this trend. We deploy profitable, proven solutions that ensure journalism survives—and thrives—without sacrificing quality, integrity, or impact. We believe the cultural and financial value of verified reporting has never been higher; we simply help you unlock it.
Discuss how to move your monetization from ‘onsite’ to ‘inside the AI.’
Our Impact & Research
We bridge the gap between academic rigor and real-world media profitability.
Case Study: Khaleej Times See how our methods and technologies are being deployed at Dubai’s largest newspaper to stabilize and grow revenue in an AI-first environment.
Peer-Reviewed Innovation Our foundational research on AI and online authority has been presented at The British Computer Society with EVA London.
A Legacy of Care Our decade-long work in internet literacy and journalism integrity has been recognized and supported by The Mozilla Foundation and The Wikimedia Foundation.
Leadership
Veritas AI is led by Gretchen Andrew, a specialist in rewiring AI and search engines to achieve specific business and reputational aims.
With a career spanning roles at Google and Intuit, and as a visiting professor of AI at GAD University Beijing, Gretchen has spent years studying the intersection of human trust and machine logic. Her methods for navigating the “Future Present” have been featured in over 100 global press outlets, including Fortune Magazine, The Washington Post, and Fast Company.
Currently leading SEO and AI strategy at the Khaleej Times, Gretchen helps media companies understand not just how AI is changing what people notice and trust—but exactly what to do about it.
Veritas AI 