JOURNALISM IS AT RISK
Save Journalism From AI.
Save Journalism With AI.
WE DEPLOY PROFITABLE AND PROVEN SOLUTIONS FOR JOURNALISM AND DIGITAL MEDIA TO THRIVE IN AN AI-DRIVEN FUTURE PRESENT.
AI is reshaping attention and monetization online, undermining digital media’s business model
In 2024, 51% of publishers said advertising made up the majority of their revenue. In 2025 that dropped below 45%
Onsite ad revenue is shrinking. Digital ads overall are growing — just not for publishers.
Global ad spend inside news content fell 33% between 2019 and 2025.
Do you feel the squeeze?
We ensure journalism can survive — and even thrive — without sacrificing quality, integrity, or impact.
The cultural and financial value of what you do has never been higher. We help you unlock that value.
Read our Khaleej Times case study to understand how our methods are technologies are being used.
Learn about The Peer-Reviewed Research presented at The British Computer Society with EVA London.
Learn how our decade’s long work in Internet Literacy, online authority, and journalism has been supported by The Mozilla Foundation and The Wikimedia Foundation
Control the Signal / Profit From Your Legacy.
VERITAS AI is created by Gretchen Andrew whose method of rewiring AI and search engines to achieve business and reputational aims has been featured in over 100 press outlets including Fortune Magazine, The Washington Post, and Fast Company. Her work on interaction between AI search engines has been published in two peer-reviewed papers with The British Computer Society. She held previous positions at Google, Intuit, and as a visiting professor of AI at GAD University Beijing. Gretchen Andrew currently leads SEO and AI strategy at the Khaleej Times, Dubia’s biggest newspaper. Through AI, SEO and other digital strategies she is helping companies understand how AI is changing what people notice, trust, and want — and what to do about it.
The New Rules of Media.
ONE
AI will increasingly be used to make personal and professional decisions at all levels.
AI is no longer a tool—it’s an intermediary. From what people buy to what they believe, decisions are increasingly shaped, filtered, and finalized by AI systems. If you’re not influencing AI, you’re not in the room where decisions are made.
TWO
What AI knows about you—your company, your product, your reputation—will increasingly matter.
What AI knows about you—your company, your product, your reputation—will matter more than what you say about yourself. These systems synthesize, rank, and retell your story at scale. Your success depends on whether AI understands you correctly—or at all.
THREE
Media and Journalism business models that depend on page-views need to evolve.
The page-view economy is breaking. As AI systems answer questions directly, summarize content, and mediate discovery, fewer people will click through to websites at all. Traffic is no longer a reliable proxy for influence or revenue. Media organizations must rethink what they’re actually producing: not just content for readers, but source material for AI systems that interpret, cite, and distribute information. In this new model, value shifts from visits to visibility within AI outputs.
Veritas AI 